Feel the Heat Campaign for 2XU



Project Overview:
Drawing on themes of a winter white-out, and in contrast with the vibrant red of extreme heat, we brought the elements into the studio!
With a set build of 1,000L of (biodegradable) snow, this concept was a massive undertaking for a three-person production team,
but we are delighted to share "Feel the Heat" with you. 

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With a water-resistant shell, 3M™ Thinsulate™ Featherless Insulation and multiple pockets for storage,
this season's Utility Insulation Collection by 2XU keeps you warm and dry to and from training and during all outdoor activities.

Find out more at 2xu.com

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Project Team:
Joel Shaddock, Ryan Griffin, Zoe Kostopoulos

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Feel the Heat Campaign for 2XU
Published:

Feel the Heat Campaign for 2XU

Drawing on themes of a winter white-out, and in contrast with the vibrant red of extreme heat, we brought the elements into the studio! With a se Read More

Published: